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CMO Today: Fake News and Russian Ads; Big Tobacco Campaign; AB InBev Picks Dentsu Aegis Network CMO Today: Fake News and Russian Ads; Big Tobacco Campaign; AB InBev Picks Dentsu Aegis Network Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings. Good morning. Vanity Fair’s New Establishment Summit kicks off today, featuring some of the biggest names in the media business, and it looks as if there will be at least one news item. As Business Insider’s Alex Heath sleuthed, Snap CEO Evan Spiegel is likely to be announcing a partnership with artist Jeff Koons to showcase his famous art installations as augmented reality 3-D objects within the Snapchat app. The issue of relying on automation raised its head again for both Google and Facebook on Monday in the aftermath of the deadly Las Vegas shooting. As CNN reported, for a few hours, Google’s “Top Stories” section featured a 4chan message-board discussion that wrongly identified the shooter. Facebook’s “Crisis Response” page surfaced a now-deleted story from far-right website the Gateway Pundit that also blamed the wrong person for the massacre. Both Google and Facebook removed the posts, but the screenshots had already been captured, and questions are being raised again about how much responsibility the two companies are taking upon themselves to prevent the spread of misinformation. “ Google and Facebook Failed Us ,” read the Atlantic’s headline. If companies like Google and Facebook rely too much on human intervention, they face accusations of bias, and it’s a slippery slope to being considered as media owners rather than the passive platforms they would prefer to be.
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6, 2016-- Philip Morris International Inc. (“PMI”) (NYSE / Euronext Paris: PM) on Dec. 5 submitted a Modified Risk Tobacco Product (MRTP) application for its electronically heated tobacco product with the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products. This is consistent with the company’s stated goal of submitting its MRTP application in 2016. PMI anticipates the FDA taking a minimum of 60 days to complete an administrative review to determine whether to accept the application for substantive review. Philip Morris International Inc. (PMI) is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including Marlboro, the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term PMI uses to refer to products with the potential to reduce individual risk and population harm in comparison to smoking cigarettes.